Ann Demeulemeester appoints Ludovic de Saint Sernin as its Creative Director.
Born in Brussels and raised in Paris, Ludovic de Saint Sernin graduated from l’ESAA Duperré and worked for prominent French houses before launching his eponymous label in 2017, immediately gaining accolades for his sensual and individuality-driven take on fashion. Authorship and autobiography gain centrality, as Ludovic de Saint Sernin shapes the Ann Demeulemeester traits around his vision, proclivities and individuality, offering a first-person reading and the connection with today’s audience that comes from that.